Fund Your Mother is a newly launched Swedish climate collective dedicated to redirecting financial flows toward a more sustainable future. As part of the global #MoveTheMoney movement, its #Flyttapengarna campaign specifically targets AP7, Sweden's largest pension fund, urging more climate-conscious investments.
The initiative is run by non-profits, operating independently without ties to any single organization. Adding creative depth to its campaigns, Christian Olsson wrote and produced the score for "The Hole," a compelling campaign film that underscores the urgency of aligning financial systems with environmental responsibility.
